Our Approach

All organisations have potential; the potential to make a difference, the potential to make money, the potential to gain reputation, to survive, to grow, the potential to differentiate from the competition. But very few will achieve their potential.

Who We Are

Like the branches of the willow tree, we believe that truly great organisations are effective when we remain close to our roots. Managers and leaders cannot assume that their employees will simply be aligned with their vision, that an employee’s reason for coming to work each day matches with their own. In the current business climate, every company needs an edge to ensure their success, and we believe that edge is grounded in culture and understanding people.

Willow Ethos is about helping your business to put culture first, to put people first, and to get the most from everyone, including yourself, so that your business thrives.

Our sole purpose is to accompany you on a journey to unlock that potential through the power of cultural evolution.

Unlike other consultancy firms, we won’t deliver a report and walk away. We want to see you thrive, and so it’s always us at the end of the phone, us answering your email; the same people supporting you today as it will be in 6 months or a year’s time.

Our Ethos & Values

Restless Curiosity

We will be restlessly curious about you and your business…

Deep Understanding

…to develop a deep understanding of you and your culture…

Informed Direction

…leading to an informed direction to take in order to unlock your potential.

Data Insights

We use data, not opinions, to shape the things that really matter

Making the ‘complex’ simple

We take complicated science and tell compelling stories

People shape performance

Even the largest organisation is made up of people, working with each other